Drum has been a trendsetting weekly for decades. In the 1950s it was the pioneer in black journalism, combining investigative and in-depth photojournalism. Today it is a modern magazine, aligned with its readers. The articles are about real people, mixed with a healthy dose of escapism – entertainment, glamour and sport. Drum gives its readers stories they won’t read anywhere else. The aim is to make Drum an integral part of most families in South Africa. That’s why the magazine is filled with practical advice to solve everyday problems, from health and careers to financial and relationship issues. Along with its sister magazines, Huisgenoot and You, Drum offers a big part of the South African market news, entertainment and features.