Real serves as a lifestyle enabler that is practical, informative, warm and friendly to its audience. It’s a place where readers find ideas and advice, and is used as a guidebook and lifestyle bible. It’s relevant, reflective and representative, similar to a close relationship such as you would see between mothers and daughters, sisters, or intimate friends. It’s aspirational as well as inspirational. It is for this reason, at its infancy in 2007, that it received the esteemed Pica recognition as a highly commendable magazine.